I just stumbled upon this article: "Mad Libs" Style Form Increases Conversion 25-40%

Quite amazing how a redesign can lead to a greater response. It makes sense though, a lot of forms on the web are boring. Making it a story or apply some creative styling makes it much less cumbersome to submit information.
It stresses once more you should design with the end-user in mind. What for you seems a one-minute form could be a real pain for the end user. Making it attractive, fun or offer something in return will increase returning visitors.

example more fun form

Bob Belderbos

Software Developer, Pythonista, Data Geek, Student of Life. About me